Synthesia is an AI video generation platform that turns text into professional videos in minutes, enabling high-quality video production at scale.
The company grew rapidly, expanding from 100 to over 400 employees globally in two years.
While many fast-growing companies might compromise on security and compliance, Synthesia knew that in the AI industry, maintaining trust was non-negotiable.
Synthesia's manual access management couldn't keep up with their growth. They used Slack channels and Notion boards, creating bottlenecks and employee frustration.
Sam Williams, Synthesia's first IT hire, recalls: "IT requests were handled in Slack. We had an IT support channel and app access requests would get tracked in a Notion kanban board."
The process became overwhelming as 200 new employees joined annually. Employees faced a cumbersome system: submitting requests in Notion, tracking approvals through comments, and manual provisioning delays.
"As you can imagine, that's very manual, very tiresome," Williams explains. "You were constantly chasing people down because Notion notifications would just get missed."
With ambitious growth and strict security needs, Synthesia required automated access management with strong governance.
Synthesia sought a simple solution for software access requests.
They wanted a system where employees could browse approved apps, with automatic approval workflows and instant provisioning.
The goal was to eliminate back-and-forth and waiting times, using a streamlined system integrated with Okta for immediate access.
After evaluating ITSM tools like Freshdesk, Zendesk, and ServiceNow, Synthesia chose Jira Service Management with Multiplier's automation.
The implementation required a strategic approach, prompting Synthesia to collaborate with Findr Solutions, a Swedish specialist in the Atlassian tool stack.
Working closely with Synthesia, Findr tailored Jira Service Management to create an intuitive interface, including an application catalog via Multiplier HQ. This setup simplified application requests and approval processes, providing automated provisioning that supports Synthesia’s continued growth.
Multiplier's integration with Okta automated Synthesia's access request process, enabling sophisticated approval workflows tailored to departments and access levels, while maintaining security and compliance.
The solution delivered a frictionless experience for both end-users and IT staff. By automating complex approval chains and access provisioning, the system eliminated countless hours of manual work, enabling Synthesia's lean IT Ops team to efficiently support their entire workforce.
What happened when Synthesia started using Multiplier? The results speak for themselves:
"If we go unnoticed day to day, we're doing our jobs right," affirms Williams. "Multiplier doesn't go to sleep — it just works."
The numbers are impressive, but the real impact is in daily operations. Rather than getting bogged down in repetitive tasks, Synthesia's IT Ops team now focuses on strategic initiatives. It's a win-win: IT tackles meaningful projects, the security team rests easier, and employees get immediate access to their tools.
With Multiplier and Findr Solutions working together to streamline Synthesia’s access management, the IT team now benefits from a scalable, efficient system. This collaboration has created a future-ready framework that supports growth, reduces manual tasks, and ensures security compliance across the organization.
